Gucci – In Bloom

About This Project

Describing his work as “an anthem of what young relationships and sexuality look like now”, Matt Lambert is one of this generation’s most exciting filmmakers – one whose work grapples with ideas of love, sex, gender and identity. Gucci have enlisted Lambert to lens a short film titled In Bloom which will be shown this weekend at ASVOFF (A Shaded View of Fashion Film), a film festival that runs in conjunction with fashion blogger and critic Diane Pernet’s similarly named blog ASVOF (A Shaded View of Fashion).




Matt Lambert

Flame Artist

James Johnston